"Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool."

--

Source : "High-Performance Marketing". Interview with Geraldine E. Willigan, hbr.org. July/August 1992.

Phil Knight

#Nike Quotes #Marketing Quotes #Important Quotes

“Sometimes love means not being able to bear seeing the one you love the way they are, when they're not what you hoped for them.”
“How we treat the vulnerable is how we define ourselves as a species.”
“The fields are snowbound no longer; There are little blue lakes and flags of tenderest green. The snow has been caught up into the sky- So many white clouds-and the blue of the sky is cold. Now the sun walks in the forest, He touches the bows and stems with his golden fingers; They shiver, and wake from slumber. Over the barren branches he shakes his yellow curls. Yet is the forest full of the sound of tears.... A wind dances over the fields. Shrill and clear the sound of her waking laughter, Yet the little blue lakes tremble And the flags of tenderest green bend and quiver.”
“I love going to Topshop, Urban Outfitters and American Apparel, I'm in love with their jackets.”
“I think there's an innocence to me.”
“Events may be horrible or inescapable. Men have always a choice - if not whether, then how, they may endure.”
“I get hoes like acorns falling out of trees.”
“I won't read scripts because I have a limited amount of time. Why should I help other people do lame stuff when I can just go out and put on lame stuff of my own?”

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