"One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local."

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Source : "Q&A with Yelp CEO Jeremy Stoppelman". Interview with James Temple, www.sfgate.com. October 12, 2011.

Jeremy Stoppelman

#Moving Quotes #Challenges Quotes #Amazon Quotes

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