"The most important thing for any con artist is never to think like a mark. Marks think they can get something for nothing. Marks think they can get what they donâ€™t deserve and could never deserve. Marks are stupid and pathetic and sad. Marks think theyâ€™re going to go home one night and have the girl theyâ€™ve loved since they were a kid suddenly love them back. Marks forget that whenever somethingâ€™s too good to be true, thatâ€™s because itâ€™s a con."

-- Holly Black

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