"Designers must educate the public that design is about strategy, not decoration. However, such attempts are repeatedly undermined by a design world hooked on competitions and awards ceremonies that celebrate creativity instead of strategy results and sustainability."

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Source : David B. Berman (2008). “Do Good Design: How Design Can Change Our World”, p.140, Peachpit Press

David Berman

#Creativity Quotes #Awards Quotes #Design Quotes

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