"If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising."

Source : "How Your Business Can Survive the Economic Collapse" by Lynda Resnick, www.huffingtonpost.com. November 30, 2008.

Lynda Resnick

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