"Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down to Lubbock, Texas, usually and onto a ranch and we would pick cowboys who looked the part and photograph them under dramatic situations - rounding up wild horses or running through streams and then reaching in and taking a drag on a cigarette."

Source : "Remembering Oscar-Winning Cinematographer Haskell Wexler". "Fresh Air" with Terry Gross, www.npr.org. December 29, 2015.

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