"The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers."

-- Michael J. Silverstein

#Dream Quotes #Art Quotes #Winning Quotes

“We encounter the grinding wheels that sharpen our mental blades many places in life. Adversity, school, parents, spiritual guides, books, experience are all sharpening teachers. As we grow older, to stay sharp we must find new grindstones to whet and sharpen our potential and keep us at our brightest, most penetrating best.”
“But there was nothing I could do with the emotion really. Â It just went away after a while.”
“I got into music because my Dad used to tell everyone I had the voice of an angel when I was two-years-old.”
“One does not have the right to criticize until he can do the same work without being criticized”
“Where fashion in clothes, bodily adornment, and music are concerned, it is the underclass that increasingly sets the pace. Never before has there been so much downward cultural aspiration.”
“I think moms need to share information on a regular, intimate basis.”
“The man who worries morning and night about the dandelions in the lawn will find great relief in loving the dandelions.”

Source : Liberty Hyde Bailey (1910). “Manual of Gardening: A Practical Guide to the Making of Home Grounds and the Growing of Flowers, Fruits, and Vegetables for Home Use”
“The spirit of the Japanese nation is, by its nature, a thing that must be propagated over the seven seas and extended over the five continents. Anything that may hinder its progress must be abolished, even by force.”

Source : "Dragon in the Dust" by Post Wheeler, (p. 229), 2007.

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