"My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular."

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Source : "Q&A with Hanna-Barbera president Fred Seibert". Interview with Phil Gallo and Richard Setlowe, variety.com. March 23, 1994.

Fred Seibert

#Marketing Quotes #Saws Quotes #Entertainment Quotes

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