"We did a lot right with the voters with whom we’ve enjoyed traditional support. But we haven’t done enough to build a larger coalition of voters. We have to modernize our message to reach a larger audience of voters beyond our base."

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Source : "WTF Did We Just Do, Romney Advisor Kevin Madden?". Interview with Marin Cogan, www.gq.com. November 9, 2012.

Kevin Madden

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