"We did a lot right with the voters with whom we’ve enjoyed traditional support. But we haven’t done enough to build a larger coalition of voters. We have to modernize our message to reach a larger audience of voters beyond our base."
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Source : "WTF Did We Just Do, Romney Advisor Kevin Madden?". Interview with Marin Cogan, www.gq.com. November 9, 2012.
Source : "The One Woman You MUST Know About Before Watching the Oscars This Sunday. (Hint: She's Known as the Real "Elaine" on Seinfeld!)" by Jessica Radloff, www.glamour.com. February 24, 2012.