“I’m not just living in the tradition and culture and the past, I also want to be connected to the future. The Apple Watch connects me to the future. My watch connects me to history, to eternity.”
Source : "TAG Heuer Discards 'Swiss Made' Label to Take on Apple Watch". Interview with Corinne Gretler and Jan Schwalbe, www.bloomberg.com. January 20, 2015.