"Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students."

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Source : James W. Loewen (2013). “Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong”, p.347, The New Press

James W. Loewen

#Eye Quotes #Fishing Quotes #Adoption Quotes