"Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion."

-- Donald A. Norman

#Cognition Quotes #Want Quotes #Today Quotes

“If you have a sombrero, throw it to the sky!”
“Wise Man: One who sees the storm coming before the clouds appear.”
“For every $5 that Boston's economy sends up to Beacon Hill, the state gives only $1 back to us.”
“All the cruelty and torment of which the world is full is in fact merely the necessary result of the totality of the forms under which the will to live is objectified.”
“Pawns are born free, yet they are everywhere in chains”
“Honesty: The ability to resist small temptations.”
“A great deal of what people say, think, or do is actually motivate by fear, which of course is always linked with having your focus on the future and being out of touch with the Now. As there are no problems in the Now, there is no fear either.”
“We are moving toward recognition of the first Australians in the Australian constitution.”

Source : "Biography/Personal Quotes". www.imdb.com.

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