"Its intuition that works. Just intuition.""Waterstones was aimed at me. I knew that I wanted, and badly needed in my life, bookshops just like the ones I was creating. I simply assumed that plenty of other people, no doubt of wildly differing demographics, would find once they saw them that they wanted them too. Well - they did."

Source : Tim Waterstone (2013). “Swimming Against the Stream: Creating Your Business and Making Your Life”, p.130, Pan Macmillan

You may also like: