"The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry."

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Source : Gordon Bethune (1999). “From Worst to First: Behind the Scenes of Continental's Remarkable Comeback”, Wiley

Gordon Bethune

#Waste Quotes #Want Quotes #Figures Quotes