"And Helvetica maybe says everything, and that's perhaps part of its appeal."

--

Source : "Helvetica". Documentary, www.imdb.com. 2007.

Jonathan Hoefler

#Helvetica Quotes #Appeals Quotes

“The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.”

Source : "Why Short Advertising Copy Does NOT Sell More" by Ira Kalb, www.businessinsider.com. May 28, 2013.
“If someone calls me vain and mean, I know that he trusts me and has something to confess to me.”

Source : Karl Kraus (1976). “Half-truths & One-and-a-half Truths: Selected Aphorisms”
“With the responsibility of being a professional athlete, I believe that it is on us to go out there and help people.”

Source : Source: www.movieweb.com
“We love disasters that have nothing to do with us”

Source : Mark Doty (1993). “My Alexandria: Poems”, p.1, University of Illinois Press
“Remember, if you don't feel passionate about the characters and subject of your story, your readers won't either.”
“I would probably never have learned to cook.”
“The 80s were deranged. People had all these liberties all of a sudden and all the freedom in the world, the Less Than Zero sort of themes that came from that period, I think electronic music works very well for that whole idiom.”
“No man beholds his mother's womb Yet who denies it's there? Coiled To the navel of the world is that Endless cord that links us all To the great Origin. If I lose my way. The trailing cord will bring me to the roots.”

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