"The New Finance focused on the market's major systematic mistake. In failing to appreciate the strength of competitive forces in a market economy, it over estimates the length of the short run. In doing so, it overreacts to records of success and failure for individual companies, driving the prices of successful firms too high and their unsuccessful counterparts too low."

Source : "The Inefficient Stock Market - What Pays Off And Why". Book by Robert Haugen, ch. 15, The Wrong 20-yard Line, p. 142, 1999.

Robert Haugen

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