"Successful companies create value by providing products or services their customers value more highly than available alternatives. They do this while consuming fewer resources, leaving more resources available to satisfy other needs in society. Value creation involves making people's lives better. It is contributing to prosperity in society."
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Source : Charles G. Koch (2007). “The Science of Success: How Market-Based Management Built the World's Largest Private Company”, p.55, John Wiley & Sons
