"But the most important lesson I have learned in my twenty years or research on morality is that nearly all people are morally motivated. Selfishness is a powerful force, particularly in the decisions of individuals, but whenever groups of people come together to make a sustained effort to change the world, you can bet that they are pursuing a vision of virtue, justice, or sacredness."

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Source : Jonathan Haidt (2006). “The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom”, p.242, Basic Books

Jonathan Haidt

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