"in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience."

--

Source : Linda Ellerbee (1987). “"And so it goes": adventures in television”, Berkley Pub Group

Linda Ellerbee

#Doe Quotes #News Quotes #Television Quotes

“Even to me the issue of "stay small, sweet, quiet, and modest" sounds like an outdated problem, but the truth is that women still run into those demands whenever we find and use our voices.”
“I've always thought that design can have equal importance to the idea of internal architecture. Professionally, things can be very dogmatic - you do the architecture, someone else does the interiors, someone else does the furniture, the fabric, etc. But I think design is all-encompassing.”
“I believe in Scotland's place within the United Kingdom today as much as ever.”

Source : Source: www.bbc.com
“I say quotations are literary. They are good only when dealing with ideas, not with experience. Experience should be pure, unique.”
“The only people in the world who can change things are those who can sell ideas.”
“Heav'n first taught letters for some wretch's aid, Some banish'd lover, or some captive maid.”
“In a startup no facts exist inside the building, only opinions.”

Source : Steve Blank (2013). “The Four Steps to the Epiphany: Successful Strategies for Products that Win”, p.32, BookBaby
“It is action that creates motivation.”

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