"Focus very clearly on a few small things. The purpose of a business is to give someone something that they want. Have a product or service that's really excellent. What can you offer that no one else can offer and will satisfy them at a higher level than what anyone else can?"

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Source : Theodore Levitt (1986). “Marketing Imagination: New, Expanded Edition”, p.135, Simon and Schuster

Brian Tracy

#Giving Quotes #Focus Quotes #Purpose Quotes