"Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!"

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Source : "Sports: By Women and For Women" by Indra Nooyi, www.huffingtonpost.com. September 13, 2013.

Indra Nooyi

#Design Quotes #Innovation Quotes #Female Quotes

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