Quotes
Authors
Scott Bedbury

"For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you canâ€™t entirely control a brand. At best you can only guide and influence it."

Source : Scott Bedbury, Stephen Fenichell (2003). “A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century”, p.39, Penguin

Scott Bedbury

#Forever Quotes #Feelings Quotes #Mind Quotes

“One of the most important things I've learned about acting is that you can't separate how you live your life and how you practice your art.”
“I think the amazing thing about gospel music is that not only does it lift up the death and resurrection of our Lord, which is consistent with the Gospel, but it is uniquely communicated depending upon the generation.”
“I used to have a lot of superstitions, and then I realized that it was kind of hogwash. Once I let go of them, I relaxed a lot.”
“Ebola is not just a health crisis. Across West Africa, a generation of young people risks being lost to an economic catastrophe,”
“Umm - it was - you know - umm - a good game. You know.”
“The truth was, it was myself I couldn't trust, my eyes from betraying my heart.”
“I really think that people's right to happiness shouldn't be dictated by some policymaker in Washington, D.C. I've come to know a lot of people that - sexual orientation is such where they're in love with people from the same sex, and I just don't think it's our role in the government to say, 'No you can't be married.”

Source : "Jon Tester Explains Gay Marriage Evolution" by Sam Stein, www.huffingtonpost.com. March 28, 2013.
“I was one of the first veejays to take the camera out on location, and that's what was unique about MTV at that time.”

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