"A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name."

--

Source : Frank Lane (2007). “Killer Brands: Create and Market a Brand That Will Annihilate the Competition”, p.5, Adams Media

Frank Lane

#Names Quotes #Expectations Quotes #Killers Quotes

“I find it most true that the greatest temptation outside of hell is to live without temptations; if water stands, it rots; faith is the better for the sharp winter storm in its face and grace withers without adversity. The devil is but God's master fencer to teach us to handle our weapons.”
“To say he has a glass chin is an insult to glass.”
“Training with the equipment and protocols at Athletic Republic really helped me improve my speed and first-step explosiveness.”
“What I fear is complacency. When things always become better, people tend to want more for less work.”
“One thing is clear: My life is completely different than it was before the kidnapping.”

Source : Source: www.spiegel.de
“To be consistently effective, you must put a certain distance between yourself and what happens to you on the golf course. This is not indifference, it's detachment.”
“Water is necessary, and then generators, and then food, and then clothes.”

Source : "Heinz Kerry visits hurricane relief effort by U.S. Caribbeans". usatoday30.usatoday.com. September 15, 2004.
“Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.”

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