"We used to think that everything started in the lab. Now we realize that everything spins off the consumer."

--

Source : "High-Performance Marketing: An Interview with Nike’s Phil Knight". Interview with Geraldine E. Willigan, hbr.org. July-August 1992.

Phil Knight

#Thinking Quotes #Labs Quotes #Realizing Quotes

“There's a lot of reasons you can think of to say why you act, but I can only say that it just felt good. At the same time, it felt really painful. It's still troubling and stressful to me.”
“The cure might be worse than the problem”
“Everybody knows about Pearl Harbor. The thing that really fascinated me is that through this tragedy there was this amazing American heroism.”
“Real wisdom is recognizing and accepting that every experience is impermanent. With this insight you will not be overwhelmed by ups and downs. And when you are able to maintain an inner balance, you can choose to act in ways that will create happiness for you and for others. Living each moment happily with an equanimous mind, you will surely progress toward the ultimate goal of liberation from all suffering.”
“Everybody loves to spend money at least some of the time - because everybody loves the stuff you can buy with it. The key to the pleasure level of any transaction is the balance between the pain of the payment and the reward of the purchased object.”
“Even if at first you do succeed, you still have to work hard to stay there.”
“Who cares and who doesn't care about a project, is going to shape the project in a significant way.”
“One time we stayed at a B&B, and there were a couple of hippies who had this nice little area and they let us sleep in their beds that they had in the back.Then the woman suggested we go out and lie on some cushions and look up at the stars and look for UFOs and she said, "You know, I do this all the time," and I was like, "Okay..." So there we are, lying there next to this amazing loch, and we're looking up in the stars and I don't really know what I was expecting, but to see some sort of metallic object.”

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