"You must become an expert on a product, service or anything you write about to really be effective."

--

Source : Joseph Sugarman (2012). “The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters”, p.30, John Wiley & Sons

Joseph Sugarman

#Writing Quotes #Experts Quotes

“But, alas! Misfortunes are too apt to wear out Friendship ...”

Source : Charlotte CHARKE (1826). “A Narrative of the Life of Mrs. Charlotte Charke, youngest daughter of Colley Cibber ... Written by herself. With a portrait”
“Forgetting oneself is opening oneself”
“One of the most useful tasks of apology is to bring home to us how keenly, honestly, and painfully past generations pursued aims that now seem to us wrong and disgraceful. It behooves us to consider if future geenrations will similarly regard the aims we most defend today.”
“When I was writing, I wanted every word to be not only deliberate, but musical. Precious.”
“Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.”
“I did a 'Children of the Corn' remake for Sci Fi Channel. I play the Peter Horton role from the original, and Candace McClure from 'Battlestar Galactica' is my Linda Hamilton.”

Source : "Biography/ Personal Quotes". www.imdb.com.
“Character is better than ancestry, and personal conduct is more important than the highest parentage.”
“The fact that some people can push others to the point of thinking that their lives are not worthy is catastrophic.”

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