"It is always amazing to see how wide a spectrum of results can be obtained from replicating an identical negotiation with different principal actors; it makes no difference whether there subjects are inexperienced or whether they are senior executives and young presidents of business firms. That is an important lesson to be learned here."

Source : Howard Raiffa (1982). “The Art and Science of Negotiation”, p.94, Harvard University Press

Howard Raiffa

You may also like: