"The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of conflicting models, it seeks to generate a creative resolution of the tension in the form of a model that contains elements of each but is superior to both. So the goals are aligned completely."

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Source : Source: bobmorris.biz

Roger Martin

#Thinking Quotes #Goal Quotes #Design Quotes

“I began to go to concerts when I was 12 years old.”
“I am not a communist and neither is the revolutionary movement.”
“London Fashion Week is so different from any of the others. Compared to the strictness in New York, London seems freer from commercial constraints. Truer to the process, to street style, to a sense of humour.”
“The fact that man knows right from wrong proves his intellectual superiority to the other creatures; but the fact that he can do wrong proves his moral inferiority to any creatures that cannot.”
“The Ninety-Ninety Rule of Project Schedules - the first ninety percent of the task takes ninety percent of the time, and the last ten percent takes the other ninety percent.”
“I've been stuck on John Eldredge lately. He's all about being a warrior outside of the church. I hate to think about this kind of stuff - I just like to do it.”
“My father was an immigrant from Austria and he became a lawyer and became a judge and I think he was a good judge.”
“Finishing food is about the tiny touches. In the last seconds you can change everything.”

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