"Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place or product."

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Source : Ellen Lupton (2014). “Thinking with Type”, p.99, Chronicle Books

Ellen Lupton

#Design Quotes #Identity Quotes #Pages Quotes

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