"I am the most concerned that we end up in a situation where your - everything is known about you and so therefore, not only Google, but Google, Facebook, Twitter - the whole set of companies - essentially knows all your weaknesses and therefore how to manipulate you in subtle ways in order to have you do things you might not otherwise do."

Source : "How Free Web Content Traps People In An Abyss Of Ads And Clickbait". "Fresh Air" with Terry Gross, www.npr.org. October 17, 2016.

Tim Wu

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