"I've been doing my own makeup for red carpet events for years, but it wasn't until I met my business partner Divya Gugnani a few years ago that I realized I could actually turn my passion for beauty into a makeup line. We're the opposite of an artistry brand. We're for the everyday women who is very busy and only has 5 minutes in the morning to get ready. So, that's our goal, to really keep you beautiful and gorgeous on the go."

Source : "From Victoria’s Secret Angel To CEO: Lindsay Ellingson Spills Her Best Lifestyle Tips". www.hollywood.com.

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