"Of course, giving is deeply emotional. But supplementing emotion with research makes it more likely that a gift can have a bigger impact. It's like any investment. After all, you wouldn't put funds into stocks or bonds without understanding the potential return. Why wouldn't you do the same when investing in society?"

Source : "Giving Your Way to Happiness" by Laura Arrillaga-Andreessen, www.huffingtonpost.com. June 4, 2013.

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