"Liberals have a set of folk theories that are fallacious. One of them comes from the Enlightenment, and the assumption is that you are supposed to be logical. They assume all you have to do is tell people the facts and they will reason to the right conclusion. This is utterly ridiculous. Thought is mainly metaphorical. The frames trump all the facts."

Source : "Why Liberals Lose". Interview with Katy Butler, katybutler.com. December 24, 2003.

George Lakoff

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