"Marketing has long known how to exploit fads and how to develop trends."

--

Source : "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers". Book by Geoffrey Moore, 1991.

Geoffrey Moore

#Long Quotes #Marketing Quotes #Trends Quotes

“I didn't think too much of killing individual people. I use to think of killing the human race sometimes.”
“Your number one customers are your people. Look after employees first and then customers last.”
“We Americans understand freedom; we have earned it, we have lived for it, and we have died for it. This nation and its people are freedom's models in a searching world. We can be freedom's missionaries in a doubting world. The genius of the American system is that through freedom we have created extraordinary results from plain old ordinary people.”
“The real goal of physics is to come up with an equation that could explain the universe but still be small enough to fit on a T-shirt”
“I want to make music that stands the test of time.”
“Nowadays, social media is the easiest place to go to find something.”
“No, they can't. They can't be Luke Skywalker.”

Source : Aaron Allston (2008). “Fury: Star Wars Legends (Legacy of the Force)”, p.263, Del Rey
“Not to say that the process assumes anything of "greater" or "lesser" importance, though: it's just more graphic information. Take the surrealists, for example, or a work by Cage. For me, there's a great value in doing this with literature. There's a certain form of dependence; process and product inform each other, depend on each other. I consider myself a writer who doesn't write with a style, almost. I begin with tension, with a vibe, a character.”

Source : Source: www.guernicamag.com

You may also like:

Aaron Levie
Entrepreneur
Al Ries
Author
Bill Davidow
Author
Clayton Christensen
Professor
Eric Ries
Entrepreneur
Guy Kawasaki
Author
James C. Collins
Author
Regis McKenna
Steve Blank
Entrepreneur