"As a political activist you run the risk of having to settle for one compromise or another in order to achieve your goals. Artists face the obvious accusation of elitism. The fundamental principle of my work is that it critiques capitalism in very specific ways. I am not interested in generalized political rhetoric. Instead of "aestheticizing" political issues, I try to challenge ingrained perspectives."
Source : Ben Cohen, Jerry Greenfield, Meredith Maran (1998). “Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too”, p.20, Simon and Schuster