"coincident with the explosive growth of research, the art of writing science suffered a grave setback, and the stultifying convention descended that the best scientific prose should sound like a non-human author addressing a mechanical reader. ... We injure ourselves when we fail to make our discipline as clear and vibrant as we can to students - prospective scientists - and to the public who pay the taxes."

Source : N. David Mermin (1990). “Boojums All the Way Through: Communicating Science in a Prosaic Age”, p.12, Cambridge University Press

David Mermin

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