“People have got to get used to making low carbon choices. If they have a direct incentive to do so they will think about it. Many times a day you have a choice between a low carbon option and a high carbon option, whether it is at home or at work.”
Source : "Britain trails China in dash to low-carbon economy, warns Tim Yeo" by Nicholas Watt, www.theguardian.com. July 18, 2010.