"Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior."

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Source : B.J. Fogg (2003). “Persuasive Technology: Using Computers to Change What We Think and Do”, p.33, Morgan Kaufmann

B. J. Fogg

#Technology Quotes #Simple Quotes #Simplicity Quotes

“The only thing worse than starting something and failing... is not starting something.”
“Perhaps the moral ambiguity of money is most plainly evidenced in the popular belief that money itself has value and that the worth of other things or of men is somehow measured in monetary terms, rather than the other way around.”

Source : William Stringfellow (2006). “Dissenter in a Great Society: A Christian View of America in Crisis”, p.36, Wipf and Stock Publishers
“The one pervading evil of democracy is the tyranny of the majority.”
“The last time we had Freddy in reality was part two and Freddy sort of went out on his own.”

Source : Biography/Personal Quotes, www.imdb.com.
“I like the analogy that the way that we live in Western Society, the energy that we consume in the form of fossil fuels, is the energy equivalent in pre-fossil fuel terms of having 500 slaves.”

Source : Source: williamlittlesociology.wordpress.com
“I could never learn what I'm learning at college. They don't teach it there, because it can't be learned in that way.”
“A continuing narrative throughout Australia's history that says it is better to build up than to tear down - this is the continuing mission of Labor.”
“Vampires are a genre now.”

Source : "Exclusive: Joseph Morgan Talks THE VAMPIRE DIARIES and IMMORTALS". Interview with Christina Radish, collider.com. May 9, 2011.

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