"When companies try to guess what consumers want, they essentially make the choice for consumers."

-- Sheena Iyengar

#Choices Quotes #Trying Quotes #Want Quotes

“Fear and anxiety are great motivators for me.”
“I have to believe there's some other life force out there. I don't know in what form. But we can't have all these galaxies and universes without something going on.”
“Desires repeatedly mastered for the sake of present duty make us richer. Lack of desire is poverty.”
“Society already possesses the psychological techniques needed to obtain universal observance of a code - a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren't any right people.”
“Mundus vult decipi'â€”the world wants to be deceived. To live without deception presupposes standards beyond the reach of most people whose existence is largely shaped by compromise, evasion and mutual accommodation. Could they face their weakness, their vanity and selfishness, without a mask?”
“For thirty years most interface design, and most comptuer design, has been headed down the path of the "dramatic" machine. Its highest idea is to make a computer so exciting, so wonderful, so interesting, that we never want to be without it. A less-traveled path I call the "invisible"; its highest idea is to make a computer so imbedded, so fitting, so natural, that we use it without even thinking about it.”
“The big problem with songwriting for me is starting a new song. It's the thing where all the anguish exists, not in the writing of the song, but the starting of the new song.”
“Exposure to false doctrine places a person at risk not just for theological errors but for moral failure.”

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