"The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each."

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Source : Roger L. Martin (2009). “The Opposable Mind: Winning Through Integrative Thinking”, p.27, Harvard Business Press

Roger Martin

#Ideas Quotes #Creative Quotes #Elements Quotes